Why are people buying the Maverick over other trucks?

For a lot of buyers, AWD matters more than MPG.

Which is why AWD is available for those buyers. :wink:

Right, and that’s why there’s an AWD EcoBoost for them. But honestly, what real competition does the Maverick have right now? Maybe if Toyota joins this segment someday…

Ford sells way more Mavericks than Hyundai sells Santa Cruzes. Toyota isn’t even close to entering this market with a real competitor.

Anytime someone blames markups, it should earn them a 48-hour ban. Markups were a huge 2021-2022 issue, but they’re fading fast now.

Still happening in some places. A Honda dealer near me has a 3-4 month wait for a CRV hybrid.

Fair point, but I gave up on the Maverick after months of looking. Ended up with a Frontier for the same price, and I’m glad I did.