Toyota has announced that its upcoming vehicles will include Nvidia supercomputers and a new operating system. What do you think? Will this be a game-changer or just another excuse to raise prices?
Great, just another way to tack on $10,000 to the MSRP.
Blaine said:
Great, just another way to tack on $10,000 to the MSRP.
They already charge for basic features like lane-keeping and adaptive cruise control on a subscription basis. Now they’re encrypting their systems to stop people from making their own modifications.
@Thayer
Ford would never! 
I added fog lights to my Maverick using Forscan and an F-150 headlight switch. No drilling, super clean!
Tal said:
@Thayer
Ford would never!
Let’s be honest, Ford would absolutely do the same if they thought they could get away with it.
@Thayer
Wait, hold up… they encrypted their CANBUS? That’s insane.
Valen said:
@Thayer
Wait, hold up… they encrypted their CANBUS? That’s insane.
There’s been a string of Toyota/Lexus thefts involving access through the CANBUS. Maybe this is their way of addressing it?
@Sloan
A lot of European manufacturers are doing the same thing. Even simple replacements like an LED assembly require buying a code from the manufacturer. Costs around $100 per code. It might prevent theft, but it feels restrictive.
@Sage
If it stops stolen parts from being resold, fine. But if it locks us into using only OEM parts, it’s basically Apple-level control. There needs to be some consumer benefit.
@Thayer
It sucks, but maybe it’s worth it if it solves the problem?
Blaine said:
Great, just another way to tack on $10,000 to the MSRP.
Even with the term ‘supercomputer,’ I bet this is just a GPU-powered ARM chip that’s not super expensive. It might actually replace some other hardware and bring better ADAS features—though they’ll probably stick those behind a paywall too.
I just want a simple, reliable car. I don’t care if it’s built with stone tools as long as it’s affordable.
Shan said:
I just want a simple, reliable car. I don’t care if it’s built with stone tools as long as it’s affordable.
TONY STARK BUILT THIS IN A CAVE… WITH A BOX OF SCRAPS!
Shan said:
I just want a simple, reliable car. I don’t care if it’s built with stone tools as long as it’s affordable.
This is why Chinese carmakers are gaining ground. People want cheap cars that look decent.
@Jensen
FYI, Chinese brands like Nio and BYD also use Nvidia chips. It’s not just Toyota.
@Jensen
Hyundai is also killing it with their designs. Way better than most Chinese cars and still affordable.
Shan said:
I just want a simple, reliable car. I don’t care if it’s built with stone tools as long as it’s affordable.
The Prius is still affordable when adjusted for inflation, and Toyota has nailed hybrid reliability. There’s even a recall on the new Prius for a door latch issue, but overall it’s solid.
Toyota: Puts supercomputers in cars.
Also Toyota: Still makes 70-Series Land Cruisers for NGOs and other groups.
Oli said:
Toyota: Puts supercomputers in cars.
Also Toyota: Still makes 70-Series Land Cruisers for NGOs and other groups.
Toyota execs when Middle Eastern demand for Land Cruisers spikes: ‘Eet eez what eet eez.’
Oli said:
Toyota: Puts supercomputers in cars.
Also Toyota: Still makes 70-Series Land Cruisers for NGOs and other groups.
Different markets have different needs. It’s not that complicated.